Category: Marketing

Attracting the millennial market is becoming increasingly important for the success of products, brands, and services. As millennials, currently in their mid-teens to mid-thirties, gain spending power in the consumer marketplace, their influence will progressively extend to influence other generations, making the emerging marketing techniques associated with the millennial generation increasingly important to a company’s success. The marketing and advertising strategies that thrived among past generations of consumers do not have the same influence among millennials, as millennial consumers are more likely to respond to campaigns that align with the channels they gravitate towards, social media and other online platforms, rather than the traditional marketing methods of television and print. This online approach is essential to the successful marketing of a company’s product, brand, or service to millennials, who find…