Going Beyond The Headline, Tackling Tough Topics
Sep16

Going Beyond The Headline, Tackling Tough Topics

As a journalist, I love to tell stories. As a documentary film producer, I want to explore tough topics. As a dad, I’ll do anything to protect my children and give them a healthy, happy life. When a project comes along that offers all three, it’s no coincidence. I believe it’s meant to be. Two years ago, Mickle Communications took on the topic of teen depression and suicide. We decided to bring awareness after a rash...

Read More
Bettendorf Rotary Lobsterfest Coming June 9th
Apr25

Bettendorf Rotary Lobsterfest Coming June 9th

This year, as every year, the 12th Annual Bettendorf Rotary Lobsterfest will offer the community an evening of quality dining, friendship and support. But according to Tim Lane, President of the Bettendorf Rotary Club, the event has a unique aspect that is rarely discussed. “What many people do not realize about Lobsterfest’s proceeds,” Lane said, “is that 100 percent goes back to the community.” Lane added that expenses for staging...

Read More
Marketing and Demographics: The Driving Forces in Building Revenue
Feb05

Marketing and Demographics: The Driving Forces in Building Revenue

Are you a crazed sports fan, foodie, movie critic, or book lover? In society, many of us are broken into groups and categories, based on important information about us, as well as our likes and dislikes. Most people identify with these groups and categories. In fact, people pride themselves on having these characteristics, and it also brings folks together as … well, groups! Such traits have become so embedded into our culture that...

Read More
Marketing and Sales: What’s The Difference?
Jan16

Marketing and Sales: What’s The Difference?

Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by...

Read More
Word-of-Mouth Marketing: Controlling a Natural Phenomenon
Jan02

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may...

Read More
Does Your Brand Have Enough Sizzle?
Dec14

Does Your Brand Have Enough Sizzle?

Imagine you’ve recently moved to a new city, or maybe you’re on vacation in a state or even country you’ve never visited before. It’s a new area and you’re unfamiliar, perhaps even a little culturally shocked. You’ve just landed, and you hear that grumble in your stomach. You’re thinking it would be great to have a home-cooked meal, but you know that isn’t going to happen. So, what do you do? You look for something you can relate to,...

Read More
Suicide Documentary To Re-Air Tonight On WQPT
Sep07

Suicide Documentary To Re-Air Tonight On WQPT

Tonight you can watch If You Only Knew: The Journey Through Teen Depression & Suicide in its entirety on WQPT-Quad Cities PBS. Later this week join us for a prime time special on Local 4 News WHBF TV on Sept. 10th and the Quad Cities CW on the 11th. “The new prime time television special will be different from the orginal documentary,” said Mike Mickle from Mickle Communications. “It will include a more recent...

Read More
QC Prime Time Special Explores Teen Depression and Suicide
Sep05

QC Prime Time Special Explores Teen Depression and Suicide

Suicide among young people is not easy to discuss, but it is still a topic that cannot be ignored. Suicide is the second leading cause of death for ages 13 to 19, according to the Centers for Disease Control and Prevention. “The team at Mickle Communications believes we must come together as a community to battle this epidemic,” said Mike Mickle, President of Mickle Communications. “That’s why we created the prime-time special, If You...

Read More
Working The Outdoors Into Your Day
Jun21

Working The Outdoors Into Your Day

Lately, I’ve become aware of – and somewhat shocked by – how little time I spend outside. On an average day, my outdoor time consists of walking from my car to a building. It makes sense that between school, work, and home responsibilities, I rarely have time to take a walk, go to the park, or simply sit outside. But summer will pass quickly, and then, freezing temperatures and bone-chilling winds will force us all inside for months....

Read More
QCSO Private Lesson Program Set to Expand
Jun02

QCSO Private Lesson Program Set to Expand

During the formative years of all young musicians’ careers, it is vital for them to work with and learn from private lesson instructors. The rapport each will develop with an instructor will become one of the most important professional relationships of his or her life. That’s why a new QCSO program has been developed, in collaboration with Quad City schools, that provides opportunities for students to be instructed by the Symphony’s...

Read More
What Social Media Should Job Seekers Use?
May25

What Social Media Should Job Seekers Use?

When it comes to searching for a job, there are many options. The vast expansion of the Internet has created many different websites that are used for job searching. monster.com, Indeed.com, and ZipRecruiter.com all give people the option to search for jobs in different departments or categories, while also being able to specify a geographic area. Social media has also become a way for people to search for jobs. Since the main premise...

Read More
How Using Snapchat Can Help Your Business
May23

How Using Snapchat Can Help Your Business

Social media is viewed and used by people on a daily basis. Over the last 10 years, social media applications like Facebook, Twitter, and Instagram have become easily accessible to anyone with a smartphone or tablet. These social media applications have become great platforms for major businesses to advertise and connect with customers and clients. In September of 2011 the social media application Snapchat was launched and soon became...

Read More