Going Beyond The Headline, Tackling Tough Topics

Blog, Documentaries, Featured
As a journalist, I love to tell stories. As a documentary film producer, I want to explore tough topics. As a dad, I'll do anything to protect my children and give them a healthy, happy life. When a project comes along that offers all three, it's no coincidence. I believe it's meant to be. Two years ago, Mickle Communications took on the topic of teen depression and suicide. We decided to bring awareness after a rash of suicides in our community. Some hit close to home. Two girls from our school district committed suicide within one month of each other. One was a recent graduate who had just begun her college education. The other was a 12 year old child. As a journalist, I wanted to tell the story of those…
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Bettendorf Rotary Lobsterfest Coming June 9th

Blog, Featured
This year, as every year, the 12th Annual Bettendorf Rotary Lobsterfest will offer the community an evening of quality dining, friendship and support. But according to Tim Lane, President of the Bettendorf Rotary Club, the event has a unique aspect that is rarely discussed. “What many people do not realize about Lobsterfest’s proceeds,” Lane said, “is that 100 percent goes back to the community.” Lane added that expenses for staging the event do not come out of the proceeds. “Lobsterfest expenses are offset by our generous corporate sponsors,” he said. In addition to ticket sales, event funds are also raised through cash donations, a raffle, live and silent auctions, a Wine Pull, and a ‘Grab for Grub’ competition. Lobsterfest will be held 5:30 to 10 p.m. Sat., June 9, 2018,…
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Marketing and Demographics: The Driving Forces in Building Revenue

Marketing and Demographics: The Driving Forces in Building Revenue

Blog, Featured, Social Media
Are you a crazed sports fan, foodie, movie critic, or book lover? In society, many of us are broken into groups and categories, based on important information about us, as well as our likes and dislikes. Most people identify with these groups and categories. In fact, people pride themselves on having these characteristics, and it also brings folks together as … well, groups! Such traits have become so embedded into our culture that often, they are passed down from parents to their children. For example, some families may be Chicago Bulls fans throughout multiple generations. These traits and behaviors can define demographic audiences, and these demographics offer valuable information. According to www.merriam-webster.com, Demographics is described as 1: the statistical characteristics of human populations (such as age or income) used especially…
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Marketing and Sales: What’s The Difference?

Marketing and Sales: What’s The Difference?

Blog, Featured, Social Media
Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by definition, “the systematic planning, implementation and control of business activities to bring together the buyer and seller.” Also, Sales is, by definition, “a transaction between two parties where the buyer receives goods, services, and/or assets in the exchange for money, an agreement between a buyer and seller.”   Often, smaller organizations/startups struggle to get the business they desire because…
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Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Blog, Featured, Social Media
Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may not realize that they can strategically channel this behavior to their benefit. According to Investopedia.com, word-of-mouth marketing is “when a consumer’s interest for a company’s product or service is reflected in their daily dialog.” Meaning, if you are interested in some good or service, you’re naturally drawn to telling someone about that experience. However, you’re also compelled to tell…
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Does Your Brand Have Enough Sizzle?

Does Your Brand Have Enough Sizzle?

Blog, Clients, Featured, Marketing, Publication, Social Media
Imagine you’ve recently moved to a new city, or maybe you’re on vacation in a state or even country you’ve never visited before. It’s a new area and you’re unfamiliar, perhaps even a little culturally shocked. You’ve just landed, and you hear that grumble in your stomach. You’re thinking it would be great to have a home-cooked meal, but you know that isn’t going to happen. So, what do you do? You look for something you can relate to, something you recognize. After carefully observing the area, something appears: it’s the familiar sign of one of your favorite restaurants. You know when you enter, you’ll be able to order something you’ve once enjoyed. This is called brand recognition and it’s done by design. Does your product or service have a…
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Suicide Documentary To Re-Air Tonight On WQPT

Suicide Documentary To Re-Air Tonight On WQPT

Blog, Featured
https://youtu.be/-WupsXh0oYA Tonight you can watch If You Only Knew: The Journey Through Teen Depression & Suicide in its entirety on WQPT-Quad Cities PBS. Later this week join us for a prime time special on Local 4 News WHBF TV on Sept. 10th and the Quad Cities CW on the 11th. "The new prime time television special will be different from the orginal documentary," said Mike Mickle from Mickle Communications. "It will include a more recent story of one family's tragic loss. Plus, mental health specialists from Vera French Foundation will be standing by to take phone calls on both nights." Both specials will air at 9 p.m.
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QC Prime Time Special Explores Teen Depression and Suicide

Blog, Featured
Suicide among young people is not easy to discuss, but it is still a topic that cannot be ignored. Suicide is the second leading cause of death for ages 13 to 19, according to the Centers for Disease Control and Prevention. “The team at Mickle Communications believes we must come together as a community to battle this epidemic,” said Mike Mickle, President of Mickle Communications. “That’s why we created the prime-time special, If You Only Knew: The Journey Through Teen Depression and Suicide.”   Mickle stated that the new prime-time special is substantially different from their 2016 documentary of the same name. “Much of the content will be new, including a recent story of one family’s tragic loss, as well as startling information on cyberbullying,” he said. “You will learn what…
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Working The Outdoors Into Your Day

Blog, Featured
Lately, I’ve become aware of – and somewhat shocked by – how little time I spend outside. On an average day, my outdoor time consists of walking from my car to a building. It makes sense that between school, work, and home responsibilities, I rarely have time to take a walk, go to the park, or simply sit outside. But summer will pass quickly, and then, freezing temperatures and bone-chilling winds will force us all inside for months. To appreciate and enjoy the summer, here are a few things you can do to make sure you get outside, even when you’re busy. Work Outside This one seems simple but can be a hassle at times, particularly on windy days when papers could go flying. Still, if you can avoid the…
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QCSO Private Lesson Program Set to Expand

Blog, Featured
During the formative years of all young musicians’ careers, it is vital for them to work with and learn from private lesson instructors. The rapport each will develop with an instructor will become one of the most important professional relationships of his or her life. That’s why a new QCSO program has been developed, in collaboration with Quad City schools, that provides opportunities for students to be instructed by the Symphony’s musicians. Through this program, the students will gain valuable instruction through bi-weekly lessons. The students taking part in this program are serious about developing careers in music. In fact, each one is self-funding half of the cost to receive this valuable program.   According to Marc Zyla, QCSO Director of Education and Community Engagement, the Private Lesson Program started…
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