Marketing and Sales: What’s The Difference?
Jan16

Marketing and Sales: What’s The Difference?

Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by...

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Word-of-Mouth Marketing: Controlling a Natural Phenomenon
Jan02

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may...

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Does Your Brand Have Enough Sizzle?
Dec14

Does Your Brand Have Enough Sizzle?

Imagine you’ve recently moved to a new city, or maybe you’re on vacation in a state or even country you’ve never visited before. It’s a new area and you’re unfamiliar, perhaps even a little culturally shocked. You’ve just landed, and you hear that grumble in your stomach. You’re thinking it would be great to have a home-cooked meal, but you know that isn’t going to happen. So, what do you do? You look for something you can relate to,...

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Suicide Documentary To Re-Air Tonight On WQPT
Sep07

Suicide Documentary To Re-Air Tonight On WQPT

Tonight you can watch If You Only Knew: The Journey Through Teen Depression & Suicide in its entirety on WQPT-Quad Cities PBS. Later this week join us for a prime time special on Local 4 News WHBF TV on Sept. 10th and the Quad Cities CW on the 11th. “The new prime time television special will be different from the orginal documentary,” said Mike Mickle from Mickle Communications. “It will include a more recent...

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QC Prime Time Special Explores Teen Depression and Suicide
Sep05

QC Prime Time Special Explores Teen Depression and Suicide

Suicide among young people is not easy to discuss, but it is still a topic that cannot be ignored. Suicide is the second leading cause of death for ages 13 to 19, according to the Centers for Disease Control and Prevention. “The team at Mickle Communications believes we must come together as a community to battle this epidemic,” said Mike Mickle, President of Mickle Communications. “That’s why we created the prime-time special, If You...

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Working The Outdoors Into Your Day
Jun21

Working The Outdoors Into Your Day

Lately, I’ve become aware of – and somewhat shocked by – how little time I spend outside. On an average day, my outdoor time consists of walking from my car to a building. It makes sense that between school, work, and home responsibilities, I rarely have time to take a walk, go to the park, or simply sit outside. But summer will pass quickly, and then, freezing temperatures and bone-chilling winds will force us all inside for months....

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QCSO Private Lesson Program Set to Expand
Jun02

QCSO Private Lesson Program Set to Expand

During the formative years of all young musicians’ careers, it is vital for them to work with and learn from private lesson instructors. The rapport each will develop with an instructor will become one of the most important professional relationships of his or her life. That’s why a new QCSO program has been developed, in collaboration with Quad City schools, that provides opportunities for students to be instructed by the Symphony’s...

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What Social Media Should Job Seekers Use?
May25

What Social Media Should Job Seekers Use?

When it comes to searching for a job, there are many options. The vast expansion of the Internet has created many different websites that are used for job searching. monster.com, Indeed.com, and ZipRecruiter.com all give people the option to search for jobs in different departments or categories, while also being able to specify a geographic area. Social media has also become a way for people to search for jobs. Since the main premise...

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How Using Snapchat Can Help Your Business
May23

How Using Snapchat Can Help Your Business

Social media is viewed and used by people on a daily basis. Over the last 10 years, social media applications like Facebook, Twitter, and Instagram have become easily accessible to anyone with a smartphone or tablet. These social media applications have become great platforms for major businesses to advertise and connect with customers and clients. In September of 2011 the social media application Snapchat was launched and soon became...

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Family Music Weekend 2017
Apr26

Family Music Weekend 2017

Looking for a family event that will add culture to your weekend – without straining your wallet? On April 29 and 30, the Quad City Symphony Orchestra (QCSO) will hold its Family Music Weekend 2017. The weekend will include a Family Music Carnival, a Family Concert, the Quad City Symphony Youth Ensembles (QCSYEs) Side-by-Side Concert, and the Community Wide Side-by-Side Concert. According to Mark Russell Smith, QCSO Music Director and...

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Healthy Happy Families Day This Sunday
Apr24

Healthy Happy Families Day This Sunday

Quad-Cities family members, from preschoolers to grandparents, can have fun and learn about healthy lifestyles at Healthy Happy Families Fun Day, an annual event created to foster community health awareness. This year’s event will feature a table for The Journey from Dude to Dad, www.journey2dad.com – the new Quad-Cities-based blog that pays tributes to new dads and offers support and valuable information. Healthy Happy Families Fun...

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Bettendorf Mayor Talks About  Mental Health Epidemic In Iowa
Mar10

Bettendorf Mayor Talks About Mental Health Epidemic In Iowa

This week in an interview on WQAD, Bettendorf Mayor Bob Gallagher expressed his concern about the mental health epidemic in the  State of Iowa and the struggle in finding solutions to the problem.  “You need to look no further than every single day in the newspaper or on your news station, something along the lines of mental health issues comes up,” Gallagher said. “It’s an epidemic for our law enforcement...

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