The Rise Of Social Media In Business Communications
Jul06

The Rise Of Social Media In Business Communications

The rise of social media presents unparalleled opportunities for businesses to sell their products and services to large, targeted audiences. According to socialmediatoday.com, the average American spends about 30 percent of their daily online time on social media, where they will be exposed to a huge variety of content. Traditional marketing methods are facing a time of change. While television and radio use are still relevant, the...

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Marketing and Demographics: The Driving Forces in Building Revenue
Feb05

Marketing and Demographics: The Driving Forces in Building Revenue

Are you a crazed sports fan, foodie, movie critic, or book lover? In society, many of us are broken into groups and categories, based on important information about us, as well as our likes and dislikes. Most people identify with these groups and categories. In fact, people pride themselves on having these characteristics, and it also brings folks together as … well, groups! Such traits have become so embedded into our culture that...

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Marketing and Sales: What’s The Difference?
Jan16

Marketing and Sales: What’s The Difference?

Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by...

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Word-of-Mouth Marketing: Controlling a Natural Phenomenon
Jan02

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may...

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Does Your Brand Have Enough Sizzle?
Dec14

Does Your Brand Have Enough Sizzle?

Imagine you’ve recently moved to a new city, or maybe you’re on vacation in a state or even country you’ve never visited before. It’s a new area and you’re unfamiliar, perhaps even a little culturally shocked. You’ve just landed, and you hear that grumble in your stomach. You’re thinking it would be great to have a home-cooked meal, but you know that isn’t going to happen. So, what do you do? You look for something you can relate to,...

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What Social Media Should Job Seekers Use?
May25

What Social Media Should Job Seekers Use?

When it comes to searching for a job, there are many options. The vast expansion of the Internet has created many different websites that are used for job searching. monster.com, Indeed.com, and ZipRecruiter.com all give people the option to search for jobs in different departments or categories, while also being able to specify a geographic area. Social media has also become a way for people to search for jobs. Since the main premise...

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How Using Snapchat Can Help Your Business
May23

How Using Snapchat Can Help Your Business

Social media is viewed and used by people on a daily basis. Over the last 10 years, social media applications like Facebook, Twitter, and Instagram have become easily accessible to anyone with a smartphone or tablet. These social media applications have become great platforms for major businesses to advertise and connect with customers and clients. In September of 2011 the social media application Snapchat was launched and soon became...

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Quad City Instagrammers to Check Out
Jul12

Quad City Instagrammers to Check Out

These Quad-Citians have found an online platform, with followers both near and far, in which they can regularly express their creativity and skill. Their Instagrams will improve your social media experience in a variety of ways and are definitely worth a follow.

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Social Media Takes Us to Places Live We Might Not Want to Go
Jul08

Social Media Takes Us to Places Live We Might Not Want to Go

We’ve become a nation of citizen reporters.

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Five Social Media Apps to Check Out
Jun30

Five Social Media Apps to Check Out

Have you ever heard of Periscope, Quora, Wanelo, Stellar, or Musical.ly? See if they are something you may be interested in checking out!

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Things You Might Not Know You Can Do On Facebook
Jun29

Things You Might Not Know You Can Do On Facebook

Think you know everything about Facebook? Well I bet there may be a few things you don’t know about…

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Marketing to Millennials in the Age of Social Media
Jun27

Marketing to Millennials in the Age of Social Media

The marketing and advertising strategies that thrived among past generations of consumers do not have the same influence among millennials, as millennial consumers are more likely to respond to campaigns that align with the channels they gravitate towards, social media and other online platforms, rather than the traditional marketing methods of television and print.

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