Marketing and Demographics: The Driving Forces in Building Revenue
Feb05

Marketing and Demographics: The Driving Forces in Building Revenue

Are you a crazed sports fan, foodie, movie critic, or book lover? In society, many of us are broken into groups and categories, based on important information about us, as well as our likes and dislikes. Most people identify with these groups and categories. In fact, people pride themselves on having these characteristics, and it also brings folks together as … well, groups! Such traits have become so embedded into our culture that...

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Marketing and Sales: What’s The Difference?
Jan16

Marketing and Sales: What’s The Difference?

Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by...

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Word-of-Mouth Marketing: Controlling a Natural Phenomenon
Jan02

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may...

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Does Your Brand Have Enough Sizzle?
Dec14

Does Your Brand Have Enough Sizzle?

Imagine you’ve recently moved to a new city, or maybe you’re on vacation in a state or even country you’ve never visited before. It’s a new area and you’re unfamiliar, perhaps even a little culturally shocked. You’ve just landed, and you hear that grumble in your stomach. You’re thinking it would be great to have a home-cooked meal, but you know that isn’t going to happen. So, what do you do? You look for something you can relate to,...

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Summer Concert Series Continues
Jul15

Summer Concert Series Continues

Cosmic – The Quad Cities Dance Band performed Thursday night at Bass Street Landing as part of the Summer Concert Series. Every Thursday at 7 another band performs as part of the concert series.

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What to Put in a News Release – and What to Leave Out
Jun27

What to Put in a News Release – and What to Leave Out

When you want to share important information with the media, the time-honored way to do so is to send out a news release. Learn what we have to say about news releases.

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Five Paths You Shouldn’t Follow If You Want To Be An Author
Jun27

Five Paths You Shouldn’t Follow If You Want To Be An Author

Over the years, I’ve written a variety of books for different publishers. And, I’ve also received a lot of advice about writing and the business of books. Some of it was great and some was … well-intended but not-so-great….

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