Does Your Brand Have Enough Sizzle?

Does Your Brand Have Enough Sizzle?

Blog, Clients, Featured, Marketing, Publication, Social Media
Imagine you’ve recently moved to a new city, or maybe you’re on vacation in a state or even country you’ve never visited before. It’s a new area and you’re unfamiliar, perhaps even a little culturally shocked. You’ve just landed, and you hear that grumble in your stomach. You’re thinking it would be great to have a home-cooked meal, but you know that isn’t going to happen. So, what do you do? You look for something you can relate to, something you recognize. After carefully observing the area, something appears: it’s the familiar sign of one of your favorite restaurants. You know when you enter, you’ll be able to order something you’ve once enjoyed. This is called brand recognition and it’s done by design. Does your product or service have a…
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Summer Concert Series Continues

Summer Concert Series Continues

Featured, Publication
https://youtu.be/pJ2b8xaW-RA Cosmic - The Quad Cities Dance Band performed Thursday night at Bass Street Landing as part of the Summer Concert Series. Every Thursday at 7 another band performs as part of the concert series. Get the full list for the rest of the summer here. Then join us as Mickle Communications cameras capture all the action and fun of the Summer Concert Series.
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What to Put in a News Release – and What to Leave Out

What to Put in a News Release – and What to Leave Out

Publication
When you want to share important information with the media, the time-honored way to do so is to send out a news release. A news release is a written or recorded communication sent to members of the media to announce a newsworthy development. Please note, the operative word in the second sentence is newsworthy! To send producers, editors and reporters information that isn’t newsworthy is just wasting their time. The question is, how does one decide if information is newsworthy? Basically, the term means that the information in question is of sufficient interest to the public or a key audience to deserve coverage. Let’s say your business is celebrating its 10th anniversary. Is that newsworthy? By itself, no. A lot of businesses have been around for ten years. But, if…
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Five Paths You Shouldn’t Follow If You Want To Be An Author

Five Paths You Shouldn’t Follow If You Want To Be An Author

Publication
  Over the years, I’ve written a variety of books for different publishers. And, I’ve also received a lot of advice about writing and the business of books. Some of it was great and some was … well-intended but not-so-great. An older author once told me, “Never release a book with a green cover!” That same year, a national publisher released a book of poetry, The Gossamer Eye, by three authors (one being me), and it did well and won a Bram Stoker Award for Excellence in Poetry. And guess what? It had a bright green cover. Since then, most of my books have had some green on the front. I consider it my lucky color. Rather than give you random bits of advice, I would prefer to steer you…
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