Marketing and Demographics: The Driving Forces in Building Revenue
Feb05

Marketing and Demographics: The Driving Forces in Building Revenue

Are you a crazed sports fan, foodie, movie critic, or book lover? In society, many of us are broken into groups and categories, based on important information about us, as well as our likes and dislikes. Most people identify with these groups and categories. In fact, people pride themselves on having these characteristics, and it also brings folks together as … well, groups! Such traits have become so embedded into our culture that...

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Marketing and Sales: What’s The Difference?
Jan16

Marketing and Sales: What’s The Difference?

Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by...

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Word-of-Mouth Marketing: Controlling a Natural Phenomenon
Jan02

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may...

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Does Your Brand Have Enough Sizzle?
Dec14

Does Your Brand Have Enough Sizzle?

Imagine you’ve recently moved to a new city, or maybe you’re on vacation in a state or even country you’ve never visited before. It’s a new area and you’re unfamiliar, perhaps even a little culturally shocked. You’ve just landed, and you hear that grumble in your stomach. You’re thinking it would be great to have a home-cooked meal, but you know that isn’t going to happen. So, what do you do? You look for something you can relate to,...

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How Using Snapchat Can Help Your Business
May23

How Using Snapchat Can Help Your Business

Social media is viewed and used by people on a daily basis. Over the last 10 years, social media applications like Facebook, Twitter, and Instagram have become easily accessible to anyone with a smartphone or tablet. These social media applications have become great platforms for major businesses to advertise and connect with customers and clients. In September of 2011 the social media application Snapchat was launched and soon became...

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Mickle Communications Voted Most Loved Video Production Company Again
Nov12

Mickle Communications Voted Most Loved Video Production Company Again

Chopper from Locals Love Us presents Mike Mickle the 2017 Locals Love Us award for favorite Video Production company. This is the fourth time Mickle Communications has been voted most loved Video Production Company. Thank you for your support again this year. What can we do for your business? E-mail Mike Mickle at mike@micklecommunications to setup a time to talk about how we can help your business in 2017.  ...

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What Green Day Can Teach You About Brand Loyality
Oct27

What Green Day Can Teach You About Brand Loyality

What can three alternative rock stars who are now in their mid 40’s teach you about brand loyality and creating dedicated fans? Last night as I was watching Green Day at the last of their seven club dates to promote their new album Bang Bang, I watched the other 2000 loyal fans there go crazy for song after song and asked myself the above question. The answer is a lot if you look at how the band approaches their craft and how...

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22 Marketing Tactics If You Have A Limited Budget
Oct22

22 Marketing Tactics If You Have A Limited Budget

Don’t have an unlimited marketing budget? WordStream, an online advertising blog, lists 22 of their favorite ways small business can save money on their marketing. 1. Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t...

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97th Annual Mississippi Valley Fair is Right Around the Corner
Jul27

97th Annual Mississippi Valley Fair is Right Around the Corner

This year’s Mississippi Valley Fair will take place from August 2 through 7 and will feature a variety of carnival rides, attractions, and food vendors, in addition to agriculture, home arts, and leisure time exhibits. Each evening will showcase a grandstand music act from some of the biggest names in the music industry.

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Food Truck Trend Comes to the Quad Cities
Jul27

Food Truck Trend Comes to the Quad Cities

Food trucks are a dining trend that is starting to gain traction in the Quad Cities. Offering affordable meals on wheels, these vendors are selling a variety of foods throughout the Quad Cities. Be sure to check some of them out and enjoy the new dining options the area has to offer!

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Restaurants to Discover in the Quad Cities
Jul27

Restaurants to Discover in the Quad Cities

With so many great places to eat inside the Quad Cities look at what we think you should check out!

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Marketing to Millennials in the Age of Social Media
Jun27

Marketing to Millennials in the Age of Social Media

The marketing and advertising strategies that thrived among past generations of consumers do not have the same influence among millennials, as millennial consumers are more likely to respond to campaigns that align with the channels they gravitate towards, social media and other online platforms, rather than the traditional marketing methods of television and print.

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