Marketing and Demographics: The Driving Forces in Building Revenue
Feb05

Marketing and Demographics: The Driving Forces in Building Revenue

Are you a crazed sports fan, foodie, movie critic, or book lover? In society, many of us are broken into groups and categories, based on important information about us, as well as our likes and dislikes. Most people identify with these groups and categories. In fact, people pride themselves on having these characteristics, and it also brings folks together as … well, groups! Such traits have become so embedded into our culture that...

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Marketing and Sales: What’s The Difference?
Jan16

Marketing and Sales: What’s The Difference?

Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by...

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Word-of-Mouth Marketing: Controlling a Natural Phenomenon
Jan02

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may...

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Does Your Brand Have Enough Sizzle?
Dec14

Does Your Brand Have Enough Sizzle?

Imagine you’ve recently moved to a new city, or maybe you’re on vacation in a state or even country you’ve never visited before. It’s a new area and you’re unfamiliar, perhaps even a little culturally shocked. You’ve just landed, and you hear that grumble in your stomach. You’re thinking it would be great to have a home-cooked meal, but you know that isn’t going to happen. So, what do you do? You look for something you can relate to,...

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Quad City Symphony Orchestra Presents Postcards from Scandinavia
Nov27

Quad City Symphony Orchestra Presents Postcards from Scandinavia

 Scandinavia is a breathtaking region in northern Europe that includes Denmark, Norway, and Finland, among other countries. On December 2 and 3, Postcards from Scandinavia, the third entry in the Quad City Symphony Orchestra (QCSO) Masterworks concert series, will provide Quad-Cities area music lovers with a symphonic tour of that majestic realm. Masterworks III: Postcards from Scandinavia will be held 8 p.m., December 2, at the Adler...

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New Year, New Debt
Jan26

New Year, New Debt

It’s a new year and those resolutions are still in effect. If removing your debt was one of your resolutions this year, Jake Ward has some helpful advice in this video. If you have questions, give RIA Federal Credit Union a call at 563.355.3800 or visit them online...

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Quad Citizen Quickly Becoming A Term Used In The QCA
Nov10

Quad Citizen Quickly Becoming A Term Used In The QCA

The Young Professionals of the Quad Cities are working hard to make the term “Quad Citizen” more than just a term, and what started as a phrase, has grown into a community wide movement. A lot of people say Quad-Citian, but we think the term Quad Citizen embodies the pride and swagger we have for the Quad-Cities,” said Brandy Donaldson, the Quad-Cities Chamber of Commerce marketing and communications director. Watch...

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The First Tee Program Teaches More Than Just Golf
Jul15

The First Tee Program Teaches More Than Just Golf

The program isn’t just for inner city youth, kids from all over the Quad Cities are members of the program both at Red Hawk Golf Course and Highland Springs Golf Course along with the Two Rivers YMCA.

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Moving Forward Full Throttle
Jun10

Moving Forward Full Throttle

You’ve probably heard a lot about Q2030 lately. It’s a massive undertaking by the Quad Cities Chamber. Experts are working tirelessly to grow our region. I believe the key to our future success lies in the past. John Deere World Headquarters calls the Quad Cities home. How did that happen?

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