Going Beyond The Headline, Tackling Tough Topics
As a journalist, I love to tell stories. As a documentary film producer, I want to explore tough topics. As a dad, I’ll do anything to protect my children and give them a healthy, happy life. When a project comes along that offers all three, it’s no coincidence. I believe it’s meant to be. Two years ago, Mickle Communications took on the topic of teen depression and suicide. We decided to bring awareness after a rash...
The Rise Of Social Media In Business Communications
The rise of social media presents unparalleled opportunities for businesses to sell their products and services to large, targeted audiences. According to socialmediatoday.com, the average American spends about 30 percent of their daily online time on social media, where they will be exposed to a huge variety of content. Traditional marketing methods are facing a time of change. While television and radio use are still relevant, the...
Bettendorf Rotary Lobsterfest Coming June 9th
This year, as every year, the 12th Annual Bettendorf Rotary Lobsterfest will offer the community an evening of quality dining, friendship and support. But according to Tim Lane, President of the Bettendorf Rotary Club, the event has a unique aspect that is rarely discussed. “What many people do not realize about Lobsterfest’s proceeds,” Lane said, “is that 100 percent goes back to the community.” Lane added that expenses for staging...
Quad City Symphony Presents Tchaikovsky This Weekend
This season, the Quad City Symphony Orchestra (QCSO) Masterworks series has provided a global tour of beloved classical works. The series concludes by recognizing the outstanding contributions of Pyotr Ilyich Tchaikovsky to Russian music. On April 7 and 8, music lovers in the Quad-Cities area will enjoy three Tchaikovsky selections when the QCSO presents Masterworks VI: Postcards from Russia. Masterworks VI will be held 8 p.m., April...
Marketing and Demographics: The Driving Forces in Building Revenue
Are you a crazed sports fan, foodie, movie critic, or book lover? In society, many of us are broken into groups and categories, based on important information about us, as well as our likes and dislikes. Most people identify with these groups and categories. In fact, people pride themselves on having these characteristics, and it also brings folks together as … well, groups! Such traits have become so embedded into our culture that...
Quad City Symphony Orchestra’s ‘Postcards from Venice’ Offers Merriment and Romance
For centuries, the city of Venice, Italy, has been held in high esteem for its art and architecture. It has also been a source of inspiration for composers, filmmakers, authors, and poets around the world. This highly desirable travel destination receives up to 30 million tourists a year. On February 3 and 4, Postcards from Venice, the fourth entry in the Quad City Symphony Orchestra (QCSO) Masterworks concert series, will allow...
Marketing and Sales: What’s The Difference?
Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by...
Word-of-Mouth Marketing: Controlling a Natural Phenomenon
Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may...
Does Your Brand Have Enough Sizzle?
Imagine you’ve recently moved to a new city, or maybe you’re on vacation in a state or even country you’ve never visited before. It’s a new area and you’re unfamiliar, perhaps even a little culturally shocked. You’ve just landed, and you hear that grumble in your stomach. You’re thinking it would be great to have a home-cooked meal, but you know that isn’t going to happen. So, what do you do? You look for something you can relate to,...
Quad City Symphony Orchestra Presents Postcards from Scandinavia
Scandinavia is a breathtaking region in northern Europe that includes Denmark, Norway, and Finland, among other countries. On December 2 and 3, Postcards from Scandinavia, the third entry in the Quad City Symphony Orchestra (QCSO) Masterworks concert series, will provide Quad-Cities area music lovers with a symphonic tour of that majestic realm. Masterworks III: Postcards from Scandinavia will be held 8 p.m., December 2, at the Adler...
Small Business Saturday Encourages You To Shop Locally
Small Business Saturday is the day we celebrate the Shop Small movement to drive shoppers to local merchants all over the Quad Cities region. Did you know that small businesses drive 60-80% of new job growth and employ half of all private sector employees? Studies have shown that 48 percent of purchases made at local independent businesses go right back into the community. When you shop small, your tax dollars stay locally, helping to...
Quad City Symphony Orchestra’s Postcards from the Wild West This Weekend
The Wild West only lasted three decades – from 1865 to 1895 – but those years will forever be remembered for their boundless energy and rollicking sense of adventure. That time period was known for cowboys, American Indians, gunslingers, pioneers, outlaws, and more. On November 4 and 5, you won’t need a time machine to celebrate that chapter of American history. Tickets are readily available to Postcards from the Wild West, the second...
Third Time Nominee
