Marketing and Sales: What’s The Difference?
Jan16

Marketing and Sales: What’s The Difference?

Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by...

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Word-of-Mouth Marketing: Controlling a Natural Phenomenon
Jan02

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may...

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Does Your Brand Have Enough Sizzle?
Dec14

Does Your Brand Have Enough Sizzle?

Imagine you’ve recently moved to a new city, or maybe you’re on vacation in a state or even country you’ve never visited before. It’s a new area and you’re unfamiliar, perhaps even a little culturally shocked. You’ve just landed, and you hear that grumble in your stomach. You’re thinking it would be great to have a home-cooked meal, but you know that isn’t going to happen. So, what do you do? You look for something you can relate to,...

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Quad City Symphony Orchestra Presents Postcards from Scandinavia
Nov27

Quad City Symphony Orchestra Presents Postcards from Scandinavia

 Scandinavia is a breathtaking region in northern Europe that includes Denmark, Norway, and Finland, among other countries. On December 2 and 3, Postcards from Scandinavia, the third entry in the Quad City Symphony Orchestra (QCSO) Masterworks concert series, will provide Quad-Cities area music lovers with a symphonic tour of that majestic realm. Masterworks III: Postcards from Scandinavia will be held 8 p.m., December 2, at the Adler...

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Small Business Saturday Encourages You To Shop Locally
Nov22

Small Business Saturday Encourages You To Shop Locally

Small Business Saturday is the day we celebrate the Shop Small movement to drive shoppers to local merchants all over the Quad Cities region. Did you know that small businesses drive 60-80% of new job growth and employ half of all private sector employees? Studies have shown that 48 percent of purchases made at local independent businesses go right back into the community. When you shop small, your tax dollars stay locally, helping to...

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Quad City Symphony Orchestra’s Postcards from the Wild West This Weekend
Nov01

Quad City Symphony Orchestra’s Postcards from the Wild West This Weekend

The Wild West only lasted three decades – from 1865 to 1895 – but those years will forever be remembered for their boundless energy and rollicking sense of adventure. That time period was known for cowboys, American Indians, gunslingers, pioneers, outlaws, and more. On November 4 and 5, you won’t need a time machine to celebrate that chapter of American history. Tickets are readily available to Postcards from the Wild West, the second...

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Suicide Documentary To Re-Air Tonight On WQPT
Sep07

Suicide Documentary To Re-Air Tonight On WQPT

Tonight you can watch If You Only Knew: The Journey Through Teen Depression & Suicide in its entirety on WQPT-Quad Cities PBS. Later this week join us for a prime time special on Local 4 News WHBF TV on Sept. 10th and the Quad Cities CW on the 11th. “The new prime time television special will be different from the orginal documentary,” said Mike Mickle from Mickle Communications. “It will include a more recent...

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QC Prime Time Special Explores Teen Depression and Suicide
Sep05

QC Prime Time Special Explores Teen Depression and Suicide

Suicide among young people is not easy to discuss, but it is still a topic that cannot be ignored. Suicide is the second leading cause of death for ages 13 to 19, according to the Centers for Disease Control and Prevention. “The team at Mickle Communications believes we must come together as a community to battle this epidemic,” said Mike Mickle, President of Mickle Communications. “That’s why we created the prime-time special, If You...

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Riverfront Pops To Present Symphonic Tribute To The Beatles
Jul14

Riverfront Pops To Present Symphonic Tribute To The Beatles

This year, the Quad City Bank & Trust Riverfront Pops will rock out with a symphonic tribute to The Beatles’ Greatest Hits. The Quad City Symphony Orchestra (QCSO) will be led by Guest Conductor Jeffrey Reed, Music Director of Orchestra Kentucky. Quad City Bank & Trust Riverfront Pops will be held Saturday, Aug. 19 at LeClaire Park, Davenport, IA. Gates and handicapped parking open at 3 p.m. The Youth Symphony Orchestra...

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Working The Outdoors Into Your Day
Jun21

Working The Outdoors Into Your Day

Lately, I’ve become aware of – and somewhat shocked by – how little time I spend outside. On an average day, my outdoor time consists of walking from my car to a building. It makes sense that between school, work, and home responsibilities, I rarely have time to take a walk, go to the park, or simply sit outside. But summer will pass quickly, and then, freezing temperatures and bone-chilling winds will force us all inside for months....

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QCSO Private Lesson Program Set to Expand
Jun02

QCSO Private Lesson Program Set to Expand

During the formative years of all young musicians’ careers, it is vital for them to work with and learn from private lesson instructors. The rapport each will develop with an instructor will become one of the most important professional relationships of his or her life. That’s why a new QCSO program has been developed, in collaboration with Quad City schools, that provides opportunities for students to be instructed by the Symphony’s...

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What Social Media Should Job Seekers Use?
May25

What Social Media Should Job Seekers Use?

When it comes to searching for a job, there are many options. The vast expansion of the Internet has created many different websites that are used for job searching. monster.com, Indeed.com, and ZipRecruiter.com all give people the option to search for jobs in different departments or categories, while also being able to specify a geographic area. Social media has also become a way for people to search for jobs. Since the main premise...

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