Marketing and Demographics: The Driving Forces in Building Revenue

Marketing and Demographics: The Driving Forces in Building Revenue

Blog, Featured, Social Media
Are you a crazed sports fan, foodie, movie critic, or book lover? In society, many of us are broken into groups and categories, based on important information about us, as well as our likes and dislikes. Most people identify with these groups and categories. In fact, people pride themselves on having these characteristics, and it also brings folks together as … well, groups! Such traits have become so embedded into our culture that often, they are passed down from parents to their children. For example, some families may be Chicago Bulls fans throughout multiple generations. These traits and behaviors can define demographic audiences, and these demographics offer valuable information. According to www.merriam-webster.com, Demographics is described as 1: the statistical characteristics of human populations (such as age or income) used especially…
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Marketing and Sales: What’s The Difference?

Marketing and Sales: What’s The Difference?

Blog, Featured, Social Media
Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by definition, “the systematic planning, implementation and control of business activities to bring together the buyer and seller.” Also, Sales is, by definition, “a transaction between two parties where the buyer receives goods, services, and/or assets in the exchange for money, an agreement between a buyer and seller.”   Often, smaller organizations/startups struggle to get the business they desire because…
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Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Blog, Featured, Social Media
Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may not realize that they can strategically channel this behavior to their benefit. According to Investopedia.com, word-of-mouth marketing is “when a consumer’s interest for a company’s product or service is reflected in their daily dialog.” Meaning, if you are interested in some good or service, you’re naturally drawn to telling someone about that experience. However, you’re also compelled to tell…
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Does Your Brand Have Enough Sizzle?

Does Your Brand Have Enough Sizzle?

Blog, Clients, Featured, Marketing, Publication, Social Media
Imagine you’ve recently moved to a new city, or maybe you’re on vacation in a state or even country you’ve never visited before. It’s a new area and you’re unfamiliar, perhaps even a little culturally shocked. You’ve just landed, and you hear that grumble in your stomach. You’re thinking it would be great to have a home-cooked meal, but you know that isn’t going to happen. So, what do you do? You look for something you can relate to, something you recognize. After carefully observing the area, something appears: it’s the familiar sign of one of your favorite restaurants. You know when you enter, you’ll be able to order something you’ve once enjoyed. This is called brand recognition and it’s done by design. Does your product or service have a…
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