Marketing to Millennials in the Age of Social Media

Marketing to Millennials in the Age of Social Media

Marketing, Social Media
Attracting the millennial market is becoming increasingly important for the success of products, brands, and services. As millennials, currently in their mid-teens to mid-thirties, gain spending power in the consumer marketplace, their influence will progressively extend to influence other generations, making the emerging marketing techniques associated with the millennial generation increasingly important to a company’s success. The marketing and advertising strategies that thrived among past generations of consumers do not have the same influence among millennials, as millennial consumers are more likely to respond to campaigns that align with the channels they gravitate towards, social media and other online platforms, rather than the traditional marketing methods of television and print. This online approach is essential to the successful marketing of a company’s product, brand, or service to millennials, who find…
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What Business Owners Can Learn from Country Music

What Business Owners Can Learn from Country Music

Marketing
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Go to any country music concert and you’ll hear at least one reference to God, several to our men and women in uniform and an encouragement to have a drink. The reasons are simple. Country music stars know who their customer is. Any mention of the U.S.A. and our military brings the crowd it its feet. Giving glory to God leads to cheers erupting throughout the stands and the suggestion to drink will lead to droves of people heading to the concession stand. The bands not only play music but they play to their audience. Recently at Country USA (a five-day country concert in Oshkosh, Wisconsin) the band LoCash showed up two days early and held a seemingly impromptu concert…
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5 Reasons You Need a Marketing Video

5 Reasons You Need a Marketing Video

Marketing
[embed]https://vimeo.com/133688480[/embed] I've searched the web. I've found info on your company, but nothing that made me stop and learn more.  I searched YouTube and didn't find anything.  Vimeo?  Nope.  The fact is, we live in world where we have short attention spans, we are in a hurry to get things done and if we are not giving our clients a high energy, yet concise video to showcase our offerings, we are missing out on opportunities. Digital marketing giant Cisco predicts by 2019, video will account for 80% of all global internet traffic. YouTube now has more than a billion users.  Viewers watch hundreds of millions of hours of video, generating billions of views. Snapchat had more than 10 billion views per day in April of this year.   Here are…
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Moving Forward Full Throttle

Moving Forward Full Throttle

Clients, Marketing
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_video admin_label="Video" src="https://vimeo.com/168987242" src_webm="https://vimeo.com/168987242" image_src="http://micklecommunications.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-28-at-12.18.35-PM.png"] [/et_pb_video][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] You’ve probably heard a lot about Q2030 lately. It’s a massive undertaking by the Quad Cities Chamber. Experts are working tirelessly to grow our region. I believe the key to our future success lies in the past. John Deere World Headquarters calls the Quad Cities home. How did that happen? In 1837, John Deere, blacksmith and inventor, had little more than a blacksmith shop, a piece of discarded polished steel, and an idea that would help farmers, changing the face of agriculture for all time. Mr. Deere built 10 plows in 1839, 75 in 1841, and 100 in 1842. He knew that was just the beginning. Today, it’s one of the most well-respected and well-known…
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Sometimes You Have to Force The Conversation

Sometimes You Have to Force The Conversation

Documentaries
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_video admin_label="Video" src="https://www.youtube.com/watch?v=d5CyknLpga0" src_webm="https://www.youtube.com/watch?v=d5CyknLpga0" image_src="http://dev.micklecommunications.com/wp-content/uploads/2016/06/IfYouOnlyKnew.png"] [/et_pb_video][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When something is described as an epidemic, it should have the spotlight shone on it. If that epidemic is affecting children in our community and beyond, we need to shout it from the rooftops. No one enjoys talking about suicide. Perhaps that’s why many of our neighbors suffer in silence. Maybe that’s why more of our children are taking drastic measures to escape the pain and darkness that envelopes them. Most definitely, it’s a reason to force the conversation. Tackling the issue of teen depression and suicide isn’t easy. Nothing worthwhile normally is. I remember getting the call from a local school, asking if we could help spread the word about the prevalence of depression…
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