The Rise Of Social Media In Business Communications

Blog, Social Media
The rise of social media presents unparalleled opportunities for businesses to sell their products and services to large, targeted audiences. According to, the average American spends about 30 percent of their daily online time on social media, where they will be exposed to a huge variety of content. Traditional marketing methods are facing a time of change. While television and radio use are still relevant, the tables are quickly turning with the rise of Video on Demand services and internet radio. To ensure marketing reach isn’t lost as more people “cut the cord”, businesses must adapt to make social media their new place to market their content and products, or risk going under due to not adapting – consider Kodak and the rise of the digital camera. Perhaps the…
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