Marketing and Demographics: The Driving Forces in Building Revenue

Marketing and Demographics: The Driving Forces in Building Revenue

Blog, Featured, Social Media
Are you a crazed sports fan, foodie, movie critic, or book lover? In society, many of us are broken into groups and categories, based on important information about us, as well as our likes and dislikes. Most people identify with these groups and categories. In fact, people pride themselves on having these characteristics, and it also brings folks together as … well, groups! Such traits have become so embedded into our culture that often, they are passed down from parents to their children. For example, some families may be Chicago Bulls fans throughout multiple generations. These traits and behaviors can define demographic audiences, and these demographics offer valuable information. According to www.merriam-webster.com, Demographics is described as 1: the statistical characteristics of human populations (such as age or income) used especially…
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