Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Blog, Featured, Social Media
Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may not realize that they can strategically channel this behavior to their benefit. According to Investopedia.com, word-of-mouth marketing is “when a consumer’s interest for a company’s product or service is reflected in their daily dialog.” Meaning, if you are interested in some good or service, you’re naturally drawn to telling someone about that experience. However, you’re also compelled to tell…
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