Quad City Symphony Orchestra’s ‘Postcards from Venice’ Offers Merriment and Romance
Jan26

Quad City Symphony Orchestra’s ‘Postcards from Venice’ Offers Merriment and Romance

For centuries, the city of Venice, Italy, has been held in high esteem for its art and architecture. It has also been a source of inspiration for composers, filmmakers, authors, and poets around the world. This highly desirable travel destination receives up to 30 million tourists a year. On February 3 and 4, Postcards from Venice, the fourth entry in the Quad City Symphony Orchestra (QCSO) Masterworks concert series, will allow...

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Marketing and Sales: What’s The Difference?
Jan16

Marketing and Sales: What’s The Difference?

Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by...

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Word-of-Mouth Marketing: Controlling a Natural Phenomenon
Jan02

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may...

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