Quad City Symphony Orchestra’s ‘Postcards from Venice’ Offers Merriment and Romance

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For centuries, the city of Venice, Italy, has been held in high esteem for its art and architecture. It has also been a source of inspiration for composers, filmmakers, authors, and poets around the world. This highly desirable travel destination receives up to 30 million tourists a year. On February 3 and 4, Postcards from Venice, the fourth entry in the Quad City Symphony Orchestra (QCSO) Masterworks concert series, will allow Quad-Cities area music enthusiasts to sample the musical essence of this celebrated cultural hub.   Masterworks IV: Postcards from Venice will be held 8 p.m., February 3, at the Adler Theatre, 136 E. 3rd St., Davenport, IA, and 2 p.m., February 4, at Centennial Hall, Augustana College, 3703 7th Ave., Rock Island, IL.   The program will feature seven musical selections, starting with Gioachino…
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Marketing and Sales: What’s The Difference?

Marketing and Sales: What’s The Difference?

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Marketing and Sales: what’s the difference? Sometimes it seems like the two terms are used interchangeably. In fact, these terms are so interwoven, it can be hard to tell where the concept of Marketing ends and the art of Sales begins. They are two completely different entities that both focus on revenue, but without one, you cannot have the other, they support and compliment one another. According to www.diffen.com, Marketing is, by definition, “the systematic planning, implementation and control of business activities to bring together the buyer and seller.” Also, Sales is, by definition, “a transaction between two parties where the buyer receives goods, services, and/or assets in the exchange for money, an agreement between a buyer and seller.”   Often, smaller organizations/startups struggle to get the business they desire because…
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Word-of-Mouth Marketing: Controlling a Natural Phenomenon

Word-of-Mouth Marketing: Controlling a Natural Phenomenon

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Have you ever talked to a friend or colleague about a business, a specific good, or a service? Of course: most people have! Sharing reviews in this technology-savvy age has never been easier and has become very common among shoppers – it’s practically a natural phenomenon, as omnipresent as the weather. This occurrence is called word-of-mouth (WOMM) marketing and companies often hope they can rely on its benefits. However, they may not realize that they can strategically channel this behavior to their benefit. According to Investopedia.com, word-of-mouth marketing is “when a consumer’s interest for a company’s product or service is reflected in their daily dialog.” Meaning, if you are interested in some good or service, you’re naturally drawn to telling someone about that experience. However, you’re also compelled to tell…
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