Don’t have an unlimited marketing budget? WordStream, an online advertising blog, lists 22 of their favorite ways small business can save money on their marketing.
1. Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc. I shared a bunch of creative content marketing ideas here, and Elisa recently rewrote the rules of content marketing for small businesses.
2. Create Instructional Videos. Video content is really valuable, and while a professionally produced You Tube video often requires a big budegt, Wistia offers a great video tutorial showing you how to shoot expert-looking footage on your iPhone! Mickle Communications can help your business take that iPhone footage and create something that looks great or we can help you create a professional video from the plannning process through shooting the footage and the editing process.
To see the other 20 great tips on how to save money with your companies marketing, click here. And if your business marekting needs a boost or you just have questions, call us today at 563-940-7875 to discuus your needs.