What to Put in a News Release – and What to Leave Out

What to Put in a News Release – and What to Leave Out

Publication
When you want to share important information with the media, the time-honored way to do so is to send out a news release. A news release is a written or recorded communication sent to members of the media to announce a newsworthy development. Please note, the operative word in the second sentence is newsworthy! To send producers, editors and reporters information that isn’t newsworthy is just wasting their time. The question is, how does one decide if information is newsworthy? Basically, the term means that the information in question is of sufficient interest to the public or a key audience to deserve coverage. Let’s say your business is celebrating its 10th anniversary. Is that newsworthy? By itself, no. A lot of businesses have been around for ten years. But, if…
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Marketing to Millennials in the Age of Social Media

Marketing to Millennials in the Age of Social Media

Marketing, Social Media
Attracting the millennial market is becoming increasingly important for the success of products, brands, and services. As millennials, currently in their mid-teens to mid-thirties, gain spending power in the consumer marketplace, their influence will progressively extend to influence other generations, making the emerging marketing techniques associated with the millennial generation increasingly important to a company’s success. The marketing and advertising strategies that thrived among past generations of consumers do not have the same influence among millennials, as millennial consumers are more likely to respond to campaigns that align with the channels they gravitate towards, social media and other online platforms, rather than the traditional marketing methods of television and print. This online approach is essential to the successful marketing of a company’s product, brand, or service to millennials, who find…
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What Business Owners Can Learn from Country Music

What Business Owners Can Learn from Country Music

Marketing
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Go to any country music concert and you’ll hear at least one reference to God, several to our men and women in uniform and an encouragement to have a drink. The reasons are simple. Country music stars know who their customer is. Any mention of the U.S.A. and our military brings the crowd it its feet. Giving glory to God leads to cheers erupting throughout the stands and the suggestion to drink will lead to droves of people heading to the concession stand. The bands not only play music but they play to their audience. Recently at Country USA (a five-day country concert in Oshkosh, Wisconsin) the band LoCash showed up two days early and held a seemingly impromptu concert…
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Five Paths You Shouldn’t Follow If You Want To Be An Author

Five Paths You Shouldn’t Follow If You Want To Be An Author

Publication
  Over the years, I’ve written a variety of books for different publishers. And, I’ve also received a lot of advice about writing and the business of books. Some of it was great and some was … well-intended but not-so-great. An older author once told me, “Never release a book with a green cover!” That same year, a national publisher released a book of poetry, The Gossamer Eye, by three authors (one being me), and it did well and won a Bram Stoker Award for Excellence in Poetry. And guess what? It had a bright green cover. Since then, most of my books have had some green on the front. I consider it my lucky color. Rather than give you random bits of advice, I would prefer to steer you…
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5 Reasons You Need a Marketing Video

5 Reasons You Need a Marketing Video

Marketing
[embed]https://vimeo.com/133688480[/embed] I've searched the web. I've found info on your company, but nothing that made me stop and learn more.  I searched YouTube and didn't find anything.  Vimeo?  Nope.  The fact is, we live in world where we have short attention spans, we are in a hurry to get things done and if we are not giving our clients a high energy, yet concise video to showcase our offerings, we are missing out on opportunities. Digital marketing giant Cisco predicts by 2019, video will account for 80% of all global internet traffic. YouTube now has more than a billion users.  Viewers watch hundreds of millions of hours of video, generating billions of views. Snapchat had more than 10 billion views per day in April of this year.   Here are…
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