Five Social Media Apps to Check Out

Five Social Media Apps to Check Out

Social Media
The content we consume on social media plays an increasingly prominent role in our daily interactions. Applications and websites like Facebook, Twitter, and YouTube are now used frequently as tools for communicating and connecting with others. The growing importance of social media in our lives has led to the regular creation of new social media platforms, each hoping to become the next Facebook, but only a few gaining widespread traction. Here are a few emerging social media platforms that you will want to pay attention to as they begin to find a wider audience.   Periscope Periscope is a video-streaming app that allows users to share presentations, conversations, and other important moments live. It can be used in a variety of ways—from product demonstrations, interviews, behind the scenes tours, to…
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Things You Might Not Know You Can Do On Facebook

Things You Might Not Know You Can Do On Facebook

Social Media
Let your friends know how to properly pronounce your name Finally a way to avoid mispronunciation! Go to your profile page, click About, click Details About You, then click “How do you pronounce your name?” and select or write in the proper pronunciation.   Access your second Facebook Messages inbox There is a second Facebook inbox for messages from people you are not Facebook friends with. To access it, click on the messaging icon in the upper right hand corner of the homepage and then click on Message Requests.   Look for a specific post If you ever accidentally close a tab, it can often be difficult to find the specific post you were looking at again when you scroll back through your newsfeed. Luckily, you can type a few…
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What to Put in a News Release – and What to Leave Out

What to Put in a News Release – and What to Leave Out

Publication
When you want to share important information with the media, the time-honored way to do so is to send out a news release. A news release is a written or recorded communication sent to members of the media to announce a newsworthy development. Please note, the operative word in the second sentence is newsworthy! To send producers, editors and reporters information that isn’t newsworthy is just wasting their time. The question is, how does one decide if information is newsworthy? Basically, the term means that the information in question is of sufficient interest to the public or a key audience to deserve coverage. Let’s say your business is celebrating its 10th anniversary. Is that newsworthy? By itself, no. A lot of businesses have been around for ten years. But, if…
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Marketing to Millennials in the Age of Social Media

Marketing to Millennials in the Age of Social Media

Marketing, Social Media
Attracting the millennial market is becoming increasingly important for the success of products, brands, and services. As millennials, currently in their mid-teens to mid-thirties, gain spending power in the consumer marketplace, their influence will progressively extend to influence other generations, making the emerging marketing techniques associated with the millennial generation increasingly important to a company’s success. The marketing and advertising strategies that thrived among past generations of consumers do not have the same influence among millennials, as millennial consumers are more likely to respond to campaigns that align with the channels they gravitate towards, social media and other online platforms, rather than the traditional marketing methods of television and print. This online approach is essential to the successful marketing of a company’s product, brand, or service to millennials, who find…
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What Business Owners Can Learn from Country Music

What Business Owners Can Learn from Country Music

Marketing
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Go to any country music concert and you’ll hear at least one reference to God, several to our men and women in uniform and an encouragement to have a drink. The reasons are simple. Country music stars know who their customer is. Any mention of the U.S.A. and our military brings the crowd it its feet. Giving glory to God leads to cheers erupting throughout the stands and the suggestion to drink will lead to droves of people heading to the concession stand. The bands not only play music but they play to their audience. Recently at Country USA (a five-day country concert in Oshkosh, Wisconsin) the band LoCash showed up two days early and held a seemingly impromptu concert…
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Five Paths You Shouldn’t Follow If You Want To Be An Author

Five Paths You Shouldn’t Follow If You Want To Be An Author

Publication
  Over the years, I’ve written a variety of books for different publishers. And, I’ve also received a lot of advice about writing and the business of books. Some of it was great and some was … well-intended but not-so-great. An older author once told me, “Never release a book with a green cover!” That same year, a national publisher released a book of poetry, The Gossamer Eye, by three authors (one being me), and it did well and won a Bram Stoker Award for Excellence in Poetry. And guess what? It had a bright green cover. Since then, most of my books have had some green on the front. I consider it my lucky color. Rather than give you random bits of advice, I would prefer to steer you…
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5 Reasons You Need a Marketing Video

5 Reasons You Need a Marketing Video

Marketing
[embed]https://vimeo.com/133688480[/embed] I've searched the web. I've found info on your company, but nothing that made me stop and learn more.  I searched YouTube and didn't find anything.  Vimeo?  Nope.  The fact is, we live in world where we have short attention spans, we are in a hurry to get things done and if we are not giving our clients a high energy, yet concise video to showcase our offerings, we are missing out on opportunities. Digital marketing giant Cisco predicts by 2019, video will account for 80% of all global internet traffic. YouTube now has more than a billion users.  Viewers watch hundreds of millions of hours of video, generating billions of views. Snapchat had more than 10 billion views per day in April of this year.   Here are…
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Moving Forward Full Throttle

Moving Forward Full Throttle

Clients, Marketing
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_video admin_label="Video" src="https://vimeo.com/168987242" src_webm="https://vimeo.com/168987242" image_src="http://micklecommunications.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-28-at-12.18.35-PM.png"] [/et_pb_video][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] You’ve probably heard a lot about Q2030 lately. It’s a massive undertaking by the Quad Cities Chamber. Experts are working tirelessly to grow our region. I believe the key to our future success lies in the past. John Deere World Headquarters calls the Quad Cities home. How did that happen? In 1837, John Deere, blacksmith and inventor, had little more than a blacksmith shop, a piece of discarded polished steel, and an idea that would help farmers, changing the face of agriculture for all time. Mr. Deere built 10 plows in 1839, 75 in 1841, and 100 in 1842. He knew that was just the beginning. Today, it’s one of the most well-respected and well-known…
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Dying on Facebook

Dying on Facebook

Social Media
The Glenn Kass Story by Gwen Tombergs [video width="1920" height="1080" mp4="http://micklecommunications.com/wp-content/uploads/2016/07/Gwen-1.mp4"][/video]   “I don’t know whether to hug you or kick your ass,” I said as I entered the hospital room in early April 2015. “Why didn’t you call me?” My friend Glenn laid there looking tired and miserable. He just shrugged his shoulders. “I just found out yesterday its cancer, Gwen,” he whispered. Glenn had lost his voice in the last few months and whispering was a struggle. “It’s bad.” Glenn had stage 4 esophageal cancer. Glenn was always a jovial, lovable guy. We met in 1993 in Richmond, Virginia, at the Richmond Renegades hockey team. He had been working for the owner’s baseball team on the west coast and had been asked to come help with their new…
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Sometimes You Have to Force The Conversation

Sometimes You Have to Force The Conversation

Documentaries
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_video admin_label="Video" src="https://www.youtube.com/watch?v=d5CyknLpga0" src_webm="https://www.youtube.com/watch?v=d5CyknLpga0" image_src="http://dev.micklecommunications.com/wp-content/uploads/2016/06/IfYouOnlyKnew.png"] [/et_pb_video][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] When something is described as an epidemic, it should have the spotlight shone on it. If that epidemic is affecting children in our community and beyond, we need to shout it from the rooftops. No one enjoys talking about suicide. Perhaps that’s why many of our neighbors suffer in silence. Maybe that’s why more of our children are taking drastic measures to escape the pain and darkness that envelopes them. Most definitely, it’s a reason to force the conversation. Tackling the issue of teen depression and suicide isn’t easy. Nothing worthwhile normally is. I remember getting the call from a local school, asking if we could help spread the word about the prevalence of depression…
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